Beyond product efficacy and transparency, Gen Zers demand that manufacturers credibly stand for one thing. In addition to their focus on sustainability, range, and inclusion, Gen Zers significantly worth brands which have an authentic and approachable picture and a story that goes beyond products, and that welcome shoppers right into a wider neighborhood. Three trends that are shaping the industry that didn’t exist when your Mom went purchasing for beauty and personal care merchandise. Each one is extra likely to increase in significance as younger customers become old. Since 2021, one of many hottest tendencies impressed by the success of…
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